Stat Counters are helpful in that they offer the following information • Offer real-time data on vis itor be havior • Traffic Sources (came from) • Page Views (shows visitor paths) • Help ing to u nder stan d us er en ga gement (most searched page) • Optimize marketin g strat egie s (advertising effectiveness) • Analyze keyword p erformance (did they find what they were looking for?) • Measure th e suc cess of events, p romotions, and various onlin e activitie s • Track changes i n u ser b ehavior over time • Pinpoi nt poten tial probl ems li ke unex pecte d traffic drops (example: suddenly active form submissions stop) • Ident ify areas for improvemen t (broken links - 404 errors) Look f or rea so n s f or low c o un ts or s hort v isits . • Low return visits - no reason to r eturn or bookmark sit e. | Provide intere stin g content. • Low visits from social posts - ineff ective content or posti ng whe n t arget customer s are not onli ne. | Post captivating information d uri ng the day. At n ight it get s bu rie d by morning. • Low Subpages vis its - are not easi ly found or not of intere st. | It’s a known fact that most visitors do n’ t go past th e first page, so give them a reason to di g a littl e de ep er. • Entry pages - do not dis play what visitor is looking for. | Website vi sitors are impa tien t and often don’ t go past th e init ial information on the Google pag e if th ey find w hat they are looking for. • Ex it page - do not retain vi sitor in terest. | They may have come across somethin g does n’ t work or don’t particularly li ke. 101 Simple tips to increase your website traffic. If you don’t already have a stat counter for you website, contact us and I will add one to your website and send you the information to access it online. (for a small fee)